FOX Betting will target casual players and smaller bets, similar to Sky Bet and as a tool for Fox Sports to attract fans, FOX Bet CEO Robin Chhabra told Reuters before leaving. Another quality that the app will share that users can request to bet via social media platforms with the hashtag #CustomBet. Risks for media companies getting into sports betting Sun Bets, another partnership between the newspaper owned by Murdoch The Sun, a unit of News Corp (Northwest) and Australian gambling group Tabcorp Holdings (TAH.AX), closed in 2018 after disappointing financial performance. However, the attractiveness of ad revenue and the potential to draw fans deeper in live sports broadcasts…