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Murdoch’s Fox launches sports betting with FOX Bet (Part 2)
FOX Betting will target casual players and smaller bets, similar to Sky Bet and as a tool for Fox Sports to attract fans, FOX Bet CEO Robin Chhabra told Reuters before leaving. Another quality that the app will share that users can request to bet via social media platforms with the hashtag #CustomBet. Risks for media companies getting into sports betting Sun Bets, another partnership between the newspaper owned by Murdoch The Sun, a unit of News Corp (Northwest) and Australian gambling group Tabcorp Holdings (TAH.AX), closed in 2018 after disappointing financial performance. However, the attractiveness of ad revenue and the potential to draw fans deeper in live sports broadcasts…
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Murdoch’s Fox launches sports betting with FOX Bet (Part 1)
When Rupert Murdoch of Fox Corp (FOXA.O) launches its sports betting platform FOX Bet on Monday, it will do what no other major media company can do in North America: become the face of a sports gambling platform. No topic can make the British talk as much as talk about sports. It divides us, unites us, and is one of the few things you actually hear English people say passionately! Sports are indispensable things in the UK including newspapers, television, radio, streets, cafes, and pubs cover only sports stories, from football to rugby, tennis to hockey… Therefore, sports betting in the UK has significantly developed nowadays. FOX Bet, launched in…
