Catena Media is one of the big successes in the acquisition this year. The advance into the UK will help Catena Media stand in the ranks with names like William Hill, Amaya.
The management of online marketing firm Catena Media has announced that they have grown their investment in the United Kingdom with the acquisition of Casino UK (casinouk.com). The deal is worth about 10.6 million euros, and will be paid after the deal is completed.
Casino UK website specializes in providing online gambling content, guides to playing popular casino games, and other related gambling content. The site is estimated to generate sales of around 600,000 euros for each quarter, with rates standing at around 80%. Much of its revenue comes from the UK market.
Under the terms of this deal, which was announced on November 30, 2016, Catena Media will combine Casino UK and all related business activities into its own activities to “take advantage of synergy ”between the two businesses.
Commenting on the acquisition, Catena Media CEO Robert Andersson said in a press release on Thursday that they were very pleased with the opportunity to consolidate their position in the UK.
Catena Media also acquired a betting site in the United Kingdom. The deal costs 3.2 million euros (with additional terms up to 10.5 million euros) for the website of sports news, betting and SBAT advice.
Founded in 2012, Catena Media has grown rapidly with offices in Malta, Serbia, and the United Kingdom. Over the past year, they have focused their attention on developing their market position in the online gambling industry through internal growth and the acquisition of key affiliate businesses in these online markets. schools that interest them.
Over the past few months, the company has purchased several businesses in the UK, Germany, and Italy. And this spring, they took a big step in the gambling market when they bought Serbian giant, AskGamblers for a total of 15 million euros. It was the largest transaction in Catena Media’s four years of history.
AskGamblers is one of the most visited portals in the online gambling industry that features online reviews and rankings. They also provide international players with the opportunity to resolve disputes and issues with online casinos, mostly those related to unpaid winnings. Although customers from all over Europe have access to their systems, the UK remains a core market for Catena Media.